Benjamin West - with a foundation of Accuracy, Integrity and Reliability - has applied its industry-leading knowledge and experience to create a new paradigm for how hotels approach the interior FF&E process: The Velocity® Program. Many owners knew the conventional process was flawed, both time consuming and costly. By listening to the owners' concerns, viewing the process from the vendor and guest perspectives, and applying "out of the box" thinking, we have created the Velocity® Program .

The Velocity® Program:
The Best and Fastest FF& E Process for Guestrooms, Guest Bathrooms and Corridors

 

Benjamin West began by asking the elite, domestic vendors how they could create efficiencies within their manufacturing processes to create four-star, four-diamond quality products with the industry’s quickest lead time. We added our "fiduciary to the owners" purchasing process and negotiated greatly reduced costs and the only 5- to 10-year warranty in the industry. Next, our interior design team, working with the chosen vendors, created beautiful, durable and timeless full-service rooms. The result is the first FF&E solution designed to please both your guests and your asset manager.

Guestrooms

The Velocity® Program guestroom is vibrant and inviting - a welcome respite for your guests that also provides the functionality they need for business or leisure.

Included:

Lounge Chair Ottoman Sofa Sleeper Ergonomic Desk Chair Desk Side Table Desk Lamp Nightstand Lamp

Floor Lamp Artwork Coverlet Dust Ruffle Bed Frame Mattress/Box Spring Headboard Armoire w/ Doors

Nightstand Full-Length Framed Mirror Window Treatment Cornice Board Carpet Carpet Cove Base Carpet Pad Wall Vinyl

 

Guest Bathrooms*

The Velocity® Program guest bathroom is a complete solution - from the shower-control valve to the granite vanity to the marble threshold.

Included:

Decorative Shower-curtain Fabric Shower-curtain Liner Curved Rod & Rings Artwork Vanity Mirror Bathroom Floor & Tub-surround Tile Vanity Lighting Marble Bathroom Threshold

Bathtub 24" Grab Bar Granite Vanity Top & Decorative Wood Base w/ Legs Vanity Sconces Toilet Toilet Seat Double Toilet-paper Holder Sink

Faucet Shower Trim Kit Showerhead Pressure Balance Rough Shower Soap Dishes 24" Towel Shelf 18" Towel Bar Robe Hook Wall Vinyl

 

* Please note that some bath items are to be purchased by the General Contractor.

Corridors

The Velocity® Program corridor, featuring custom carpet patterns, is designed to complement the essence of design within each scheme.

Included:

Carpet Carpet Pad

Elevator Lobby Furnishings

Lighting Wall Vinyl

 

 

The Velocity® Program Delivers:

1. The Lowest FF&E Cost
This leads to FF&E product savings of over $1,500 per room while improving quality and durability.

2. Industry Leading Vendors
Our vendors provide the dedicated production time, technical leadership and financial stability you need.

3. Exclusive 5- to 10-year Warranty
Benjamin West's exclusive 5- to 10-year warranty for every product in the room. By initiating the design process with the vendors' technical product-development teams. we have combined a high-end look with state-of-the-art durability.

4. The fastest FF&E Renovation Cycle
Once the product inventories are established and orders placed, product can be on-site in 8 weeks , versus the industry standard of 14-16 weeks. This significantly accelerates the ROI of the renovation. Furthermore, the Velocity® renovation process allows ownership to control the renovation schedule, maximizing revenue.

5. Reduced Design Fees
The rooms, baths and corridors need only documentation, not a full ID package. All furniture, hardware and lighting are ADA compliant.

6. Pre-approved Design by the Major Brands
Months of time, expense and senior executive energy are saved.

7. Established Costs for Three Years
Establishing costs allows asset managers and owners to plan for phased-in future renovations.

8. Favorable Deposit Terms
Favorable deposit terms with all Velocity® vendors.

 

For further information please contact:

Alan Benjamin
tel. 303.996.8101
fax 303.530.3959
abenjamin@benjaminwest.com

 

 

"We wanted to take advantage of our size and scale to both accelerate our renovation program and reduce our costs. This program – Velocity®, which focuses primarily on the guest room, guest bath and corridors, will apply to about 70 percent of our properties and have an effect on about 50 percent of renovation costs. Public spaces will be handled on a more traditional project-specific design process.”

Bruce Wiles
COO
MeriStar

 

Cherry Room (01)
 

Cherry Bath (01)
 

Cherry Corridor (01)
 

Mahogany Room (01)
 

Mahogany Bath (01)
 

Mahogany Corridor (01)
 

Maple Room (01)
 

Maple Bath (01)
 

Maple Corridor (01)